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As legalisation spreads across North America and beyond , cannabis holds a new opportunity for drink makers looking for the next big thing . Many beverage behemoths are already positioning themselves for the growing trend . Last year , Constellation Brands , the company behind Corona Extra Modelo Especial and SVEDKA Vodka , announced it had bought a 9.9 % stake in Canadian cannabis producer Canopy Growth Corporation . At the same time , Keith Villa , founder of Blue Moon beer , announced that he was launching a non-alcoholic , THC-infused beer company called Ceria Beverages . It ’ s a growing market – last year cannabis beverage sales hit $ 35.6mn – and if it continues on its upward trajectory it could remain a key trend in 2019 . DECEMBER 2018