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33 so how they ’ re currently operating , what their goals are and where they want to be post-programme . Our mentors really sit down and understand these dynamics . Then , it ’ s a matter of providing advice on product innovation , product formulation and some of the supply chain challenges that they might be going through , for example .
“ We ’ ve been through many of the challenges that they ’ re going through ,” he adds . “ We ’ re trying to help them skip past these hurdles so that they can become more viable and more efficient . There ’ s a lot of different areas where our expertise and our history of operating across a wide spectrum of markets can really offer value .”
One such company that PepsiCo Ventures Group has taken under its wing is Your Superfoods , a Berlin-based firm that makes superfood powder mixes for smoothies . “ They ’ ve taken a direct-to-consumer approach and are really authentic in terms of sticking with their methods of delivering superfoods that are organic and without fillers ,” says Grubbs . “ They ’ ve grown from being just a German operation and expanded across Europe and the US . They really
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