stay connected despite the time zones .”
As more and more technologies come to the fore , it seems it ’ s an exciting time to be in the alcoholic beverage space . However , Nall is keen to point out the saying ‘ if you have a hammer , everything looks like a nail ’ – that is , if a business relies too heavily on particular tools it may miss out on the perfect solution or idea . Instead , he suggests : “ When we think about digital we always think about our stakeholders , our employees and our consumers . We definitely believe that technology isn ’ t a solution , but it is an enabler for change .”
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