BROWN-FORMAN
24 experience with it . We want to make sure that all our 160 countries are connected . You could do that by hopping on aeroplanes but that can be very costly and so we are leveraging modern technology to help connect our team .”
Pushing for better communication , Brown-Forman quickly got on board with cloud technology like Google ’ s G Suite platform and Cisco ’ s Webex tool . “ We believe these tools help eliminate borders and time zones ,” says Nall . As a Salesforce customer , Brown-Forman has not only adopted the firm ’ s customer relationship management ( CRM ) tool globally , but is also using its Chatter tool that allows employees to keep in touch . “ Our employees are used to tweeting and using instant messaging apps in their personal life so Chatter gives that to them professionally ,” he adds . “ It really allows all of these employees just to
DECEMBER 2018