FUTURE ASPIRATIONS
EUROPE Photo © Scandic Hotels
FUTURE ASPIRATIONS
Looking ahead to the future , Malting believes Scandic must continue to prioritise the guest experience in order to sustain its position as the leading hotel chain in the Nordics .
“ At Scandic , we are always working to be guest-centric . It ’ s all about the guest experience and we always make sure the guest comes first . We work hard to make everything as seamless as possible so that it ’ s easy for you to go on a mobile app to book your room or your restaurant ; because we know that the digital journey is really important for us moving forward ,” he explains .
“ I think it ’ s important for Scandic to lead the way . We are a leader when it comes to sustainability and have been since the early 1990s . We are also a leader when it comes to healthy food and food intolerance . If you don ’ t take each of these elements – health , food intolerance and sustainability – seriously , then people aren ’ t going to choose to stay with you in the future . You could say that sustainability ’ s part of the Scandic DNA .”
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