Brown-Forman may be better known for its iconic repertoire of spirits and wines , but the American company is also earning its stripes as a digital trailblazer

F rom Jack Daniels to Woodford Reserve , Old Forester to Canadian Mist , today Brown-Forman ’ s brands are a mainstay of any bar or cocktail cabinet . The American wine and spirits company was founded almost 150 years ago when the founder , George Garvin Brown , created Old Forester , a brand that is often cited as America ’ s first bottled bourbon – and it seems that this pioneering approach is still present today . The century-old company is keen to preserve its long-lasting legacy but it isn ’ t naïve enough to think that the alcohol market will be untouched by the latest wave of digitization . In fact , Brown-Forman has put its weight behind a root-and-branch digital transformation that hopes to cement its brands as household favourites for years to come .