ARBOREA HOTELS AND RESORTS GMBH
Launching a sustainable leisure resort concept , ARBOREA Hotels and Resorts has sought to fully transform the traveller experience
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W ith extensive experience of the hospitality and leisure industry across Europe , the Middle East and Africa , Johann Kerkhofs is no stranger to the challenges and subsequent rewards which the industry can bring . With evolving customer demands , alongside an increased global tourism boom , guests are no longer content with traditional services , but are consistently looking to gain an unforgettable experience at each destination .
Specialising in everything related to hotel and hospitality services , Kerkhofs has sought to transform the traditional guest experience by concentrating on communication , community and bringing people together through a new , innovative hotel concept known as ARBOREA Hotels und Resorts .
Originating from ‘ abor ’, meaning ‘ tree ’ and formed and developed by Kerkhofs during his time in Egypt and Jordan , ARBOREA Hotels und Resorts is focused on bringing people together during their vacation .
“ The travel behaviour of tourists has changed . Many people now travel for a couple of days , but more often , rather than three weeks in a row ,” he explains . “ We provide an interesting product and
DECEMBER 2018