LONG-TERM EXPANSION
MIDDLE EAST
LONG-TERM EXPANSION
With several properties planned and new projects in the pipeline across the Middle East , Africa and Turkey , the business is on its way to becoming one of the most sustainable hospitality businesses worldwide .
Recently recognised as ‘ Company of the Year ’ at this year ’ s Gulf Business Awards , Rotana Hotels aims to further deepen and consolidate its leadership position , with its strategy to establish 100 properties by 2020 and double this to over 200 by 2030 .
“ As we expand into various cities and countries , we will ensure this is done responsibly . We want to make sure that the people in the region come to our hotels , that they will love it and respect our brand ,” concludes Zeidan . “ It ’ s essential that companies realise the total true value of their business and focus not just solely on making a profit . That ’ s our understanding and belief at Rotana . We believe in the enforcement of creating value for our stakeholders and to society at large . It ’ s really important as it will help us with our long-term strategies and maintain our sustainable vision .”
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