Food Magazine December 2018 | Page 102

PROMOTING ENGAGEMENT
ROTANA HOTEL MANAGEMENT PJSC
ication , something which is recognised by guests and suppliers .
“ Guests are more conscious and their expectations are increasing , particularly in terms of sustainability practices . We have to make sure we meet those expectation ,” notes Zeidan .
“ It ’ s essential to have a smart balance , that the level of guest ’ s satisfaction should be maintained while ensuring that destinations continue to be attractive and retain their commercial potential .”
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PROMOTING ENGAGEMENT
Undertaking a sustainability materiality assessment to gain a deeper understanding of all material issues , Rotana has sought to track its performance , in order to fully reach
DECEMBER 2018