PILOTING A PATH FOR DIGITAL INNOVATION
what a product must have and cannot have , and what the nice-tohaves are . We need to make sure the products are easy to consume and fit into people ’ s lifestyles . There is a huge amount of choice out there in food and drink , so it is imperative we produce products that consumers want to come back to .”
But just how much can consumers influence Pepsi ’ s innovation pipeline ? Asked whether there is another balancing act to be had around consumer expectation and what is feasible for the company to develop , Butterworth details the need to frame conversations in the bounds of what is realistic and can be achieved with
22
– NUMBER OF BILLION-DOLLAR BRANDS OWNED BY PEPSICO
17