BOSCH AND BAYER ’ S AGRICULTURAL REVOLUTION
“ We have a growing population which is accumulating more wealth and therefore consuming more , including meat . The direct impact of this is that you need more crops to feed the animals we are eating ”
– Dr Boris Buchtala , Head of Smart Agriculture at Bosch Corporate Research
around half of its research resources to developing solutions geared towards protecting the environment , and Buchtala ’ s agriculture-focused team forms an integral part of the company ’ s effort to help build a more sustainable planet with technology .
Indeed , Bosch is playing a timely role in pioneering smart , economically viable solutions for farmers . A recent study by McKinsey Global Institute has found that agriculture has the lowest digital penetration rate of any industry . There are a number of reasons for this hesitancy including difficulty of use and clear evidence of return on investment , something which has been proven beyond doubt in industries such as financial services .
“ We have to use available land as efficiently as possible , and it won ’ t be possible without these sorts of technological developments ,” Buchtala says . “ Arable land is becoming more and more scarce . We have a growing population which is accumulating more wealth and therefore consuming more , including meat . The direct impact of this is that you need more crops to feed the animals we are eating .”
“ I ’ m not saying we are going to save the world , but we are doing our bit to make it more sustainable .”
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