LATIN AMERICA
Italian corporate Bolton Group ). In addition , the company competes locally through its own brand Alamar since 2008 .
Key People
Alamar : Gralco ’ s tuna brand
Alamar is now the second most consumed tuna product in Colombia , with a market share of 19 percent . It should be noted that Colombia hosts more than 30 tuna related brands , including some imported from El Salvador and Ecuador . “ We can mention with pride that our growth levels have registered double figures ,” noted Guillermo Daw , EVP for Gralco .
As a brand , Alamar has become a sponsor of major professional soccer teams in Colombia , and is responsible for the organization and
Guillermo Daw Executive Vice President for Gralco
Daw is an Industrial Engineer from Universidad del Norte ( Barranquilla , Colombia ), graduated in 1989 . He has an MBA with an emphasis in marketing . Prior to being hired by Gralco SA , he developed his career in financial institutions ; where he specialized in logistics and management with medium-sized and large companies . Since 2000 , he has been de EVP of Gralco S . A .
Promoting recipes with Alamar product www . gralco . com . co 73