BEST OF 2015
2015 IN REVIEW
WRITTEN BY : ROBERT SPENCE
In the evolving landscape of food and drink , what stories defined 2015 ? Here are a few we covered that represent the industry this past year
CHANGE COMES TO MCDONALD ’ S McDonald ’ s has undergone a transformation over the course of the year — longtime CEO Don Thompson stepped down in January 2015 amid declining profits and was replaced by former McDonald ’ s global chief brand officer Steve Easterbrook . Since taking the reins ,
Easterbrook has implemented a whirlwind of changes from menu retooling to a full corporate restructuring of regions and divisions . But perhaps the biggest and most widely publicized was the launch of All-Day Breakfast , in an effort to meet consumer demands and keep up with competition .
Was Easterbrook successful in
6 December 2015