EUROPE
Agility within the production process is crucial
been very important as they get the feedback that we need on how our business plan is working . Then we can adapt our processes and adjust our strategy as necessary . We have trained this particular level of our staff so that our strategy can be implemented the most effectively .” Again , this illustrates how flexible Confectionary Holding can be and how much it responds to the needs and demands of its customers . “ We need to be able to adjust our strategy periodically depending on the feedback we receive – our middle management are completely in touch with the reality of our business , so they enable us to do this very successfully .” In fact , Cortijos believes that part of this success is because it operates with different
“ We have a very short period of time in the lead up to Christmas when we do the majority of our sales ”
– Andrés Cortijos , General Manager
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