Food Magazine December 2015 | Page 39

COSTA
EUROPE understanding of local legal requirements and what needs to happen to deliver products to remote countries at speed . This is very often fundamental for the successful launch of our campaign drinks .
“ We also are appreciative of partnerships with suppliers who share our ambition and are ready to support us with services that reach out of their core competency . A great example is CSM , the baking company who , through its excellent understanding of local markets internationally , can support us with insights and quick product adaptations .
“ We emphasise the need for collaborative planning , forecasting and replenishment . We have partners that understand the international
Bells were able to support
Costa very swiftly in developing products for foreign markets
www . costa . co . uk 39