COSTA
EUROPE were also working to form a global 3rd party logistics ( 3PL ) network . These aspects back up the company ’ s commitment to customer centricity ; covering its end-consumers , its franchise and joint venture partners .
Jakubowski said : “ We have a broad range of partnerships in the logistics area ranging from global companies such as Kuehne + Nagel , HAVI or DHL to specialised freight forwarders which have proved themselves in the last years of dynamic growth .
Those relationships were key during the initial years of Costa ’ s international developments . Transcargo , for example , has provided us with great freighting services and has a strong understanding of how important collaboration and customer centricity is , two notions at the heart of Costa ’ s international supply chain .”
“ Partnerships are important throughout the entire supply base covering all categories and types of operations . Bells of Lazonby is a good example of collaboration in a category and has supported our ambition to have a strong supply base with great coverage that will enable us to support Costa Coffee shops around the world . “ Bells were able to support us very swiftly in developing or adapting products for foreign markets . With such support we were able to bring the great proposition of the Costa sweet range to all corners of the world .
“ Monin , the world famous flavoured syrup provider is a prime example of a great
“ Another key focus for us is understanding our cost to serve . We need to understand what the cost of serving each country is , and then for each individual franchise or equity partner operating in them . Our model promotes flexibility and is developed to make it a competitive advantage for Costa ”
– Jan Jakubowski , Head of International Supply Chain
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