KEW GREEN HOTELS LTD
which launched in six of our hotels during 2017 . We assessed the offering to see how we could develop the menus to fit with our guest profile . Our burger and craft beer concept , Stock Burger , based at our Holiday Inn Brighton – Seafront , did well in the first year ( it picked up a Food and Beverage Excellence Award ), but was underperforming slightly when I took over ,” says Hughes . “ We worked on enhancing the concept and developing it further , focusing on the local area and direct competition . Many of our guests stay in our hotels three or four nights a week and they wouldn ’ t want to eat steak or a burger every night of their stay , with this in mind , we developed our concept restaurant menus to offer more variety .”
So , how does Kew Green Hotels develop their concepts to offer guests more flexibility ?
“ A lot of my role involves implementing
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AUGUST 2018