CHALLENGING THE STATUS QUO
EUROPE “ Last year , people were saying , ‘ we want the zinger version of it ’, which is amazing .”
CHALLENGING THE STATUS QUO
Renowned across the food and beverage industry worldwide , KFC is often in the limelight . Although the recent furore surrounding the brand ’ s change of UK delivery contractor from Bidvest to DHL led to what has been described as ‘ The KFC Chicken Crisis ,’ Khan states optimistically that it has bought a number of positives to the business .
“ I think a lot of people still don ’ t realise that we sell fresh chicken . This really came through in the advertising and comments across social media . We are continuing to dispel some of those myths around the use of processed food ,” he says .
KFC have also launched open kitchens across the UK , enabling customers to grab tickets and join the house kitchen , have a go at cooking at various outlets and see how the brand operates .
Becoming one of the four franchisees who sit on KFC UK and Ireland ’ s advertising board , and appointed as Co-Chairman of KFC UK and Ireland ’ s Franchise Council , Khan has also become a company Director of KFC Advertising Board Ltd .
“ As part of the advertising board , we take 5 % of our net sales and put it towards all kinds of advertising : TV and digital , as well as social media . Any new product development also comes through this board , what we should and shouldn ’ t be launching . This can range from anything to do with the supply chain , operational issues , etc .,” he adds .
Channelling strong values and principles , and adopting a cohesive family atmosphere , Gastronomy Foods seeks to make decisions collectively , enabling every employee ’ s voice to be heard .
“ It ’ s not about the bottom line . My lifestyle doesn ’ t change , whether I have 10 stores or 300 stores . My proudest achievement is how many people we look after ,” notes Khan .
“ When we build a new store , I sit there and you think , ‘ we wouldn ’ t be employing all of these
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