MCDONALD ’ S SA
In a joined-up digital world , Nishal has made it clear that McDonald ’ s has to be “ obsessed ” with its customers and use technology to stay ever closer to them . In that spirit , McDonald ’ s has launched its own mobile app , where it can push out deals , offers and promotions straight to the cell phones of its customers .
“ This is a platform our Chief Marketing Offer has pushed for aggressively ,” he comments . “ We had a situation in June where the data showed us we were having a really flat day , so we pushed out a voucher through our mobile app . In just one day we saw 20,000 redemptions , which
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AUGUST 2018