AFRICA
Also known as New Generation Kiosks ( NGK ), the technology allows customers to peruse and order their food from large touch screens , usually positioned close to the area in which patrons enter the restaurants . They have proven to be a real hit so far , with stores reporting a 4-8 % climb in sales where the NGKs are used .
The SOKs have also proved an attractive proposition for franchisee owners and a useful tool for McDonald ’ s to persuade its franchisees to invest in its new technology offerings – something Nishal says “ requires a fair bit of negotiation ”.
“ Being a franchisee means putting down a lot of money and being comfortable knowing that the return on that investment can be three or four years , so I ’ m conscious of going back to them and constantly asking them to invest more . What was important with
“ We had a situation in June where the data showed us we were having a really flat day , so we pushed out a voucher through our mobile app .
In just one day we saw 20,000 redemptions ”
— Nishal Ragoobeer ,
IT Director at McDonald ’ s South Africa
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