“ CPG companies send products to retail shops every single day of the week , sometimes even several times a day , but they often have no idea what their shelf looks like ”
— Martin Smethurst , Managing Director of EMEA at Trax
Smethurst says . “ It ’ s all about improving the experience . If you make it too difficult to buy from you , there ’ s a reasonable chance that a retailer next door or online may have a similar or the same product . It ’ s about elevating the retail experience and making it more enjoyable .”
“ There ’ s a lot of work that goes into retail shelves ,” he adds . “ You need to see where the perfect spot is to put a product , particularly around what ’ s called the ‘ eye to thigh ’ level because that ’ s where your focus is as a consumer . Our technology is helping CPG companies get that right so that consumers can have a better experience in the store .”
In driving a next-generation customer experience , the retail sector has deployed robotics , implemented digital signs , used automated warehouses , and more . Now , it seems the grocery shelf is the last place to be digitised although it ’ s unlikely to stay that way for long .
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