LEADERSHIP
‘ my share of the shelf isn ’ t as good as it should be ’. For us , it ’ s about giving CPG companies insight into the store so that they can see where they can improve and how they can practically change that as well .
“ Every CPG company is fighting for their place on the shelf and in a lot of instances , they ’ ve paid a retailer to have that space too . They ’ re competing to increase their share of shelf and reduce their out of stock products . If executed properly , both of these things can really increase sales ,” he adds .
More and more , it seems that CPG companies are gaining control of the in-store shopping experience . By delving into consumer insights and retail trends , successful CPG companies can use technology to bring the concept of their ‘ perfect store ’ to life .
Whilst every store is unique , technologies such as Trax ’ s software can
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Innovating for ‘ On-Shelf Availability ’ with Image Recognition ( IR )
AUGUST 2018