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Wide Fund for Nature ( WWF ) in George , South Africa . “ The area is strategically important to AB InBev as is the only area in the country where hops are exclusively grown ,” explains Lisa . “ However , the infestation of invasive alien vegetation that causes a loss of surface water flow in the river system due to the amount of water the vegetation consumes .” The Outeniqua project has helped to clear around 700 hectares of this vegetation in the past four years so that it can be replaced less water-hungry indigenous alternatives . The project hopes to return approximately one billion litres of water per year – water that is needed to support development in the region and create AB InBev ’ s wide-reaching portfolio of beers .
Like many companies in the food and beverage space , AB InBev has recognised that the tide is changing when it comes to packaging . As such , the beer giant has also pledged to use cir-
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