AFRICA
15 makes me so proud to say I work for AB InBev .”
After much deliberation , the company ’ s four focus areas were chosen as they were seen to present the biggest risk or opportunity for AB InBev as a company . Yet , specifically in Africa , AB InBev added a fifth additional pillar : entrepreneurship . “ Given the significant emphasis across the continent on employment , job creation , and the development of SME ’ s to alleviate poverty , we felt this was an import area to include under the Zones sustainability strategy ,” notes Lisa . “ In the majority of locations where we operate , AB InBev is a local brewer ,” she continues . “ We sell our products to the local community ; our employees live in the communities we operate in and we rely on local resources to produce our products . “ To ensure we can carry on operating for the next 100 + years , we have a vested interest in ensuring that we can support
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