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Cinnamon Show Kitchen , PARKROYAL Penang Resort , Malaysia bigger , Whitehead believes the food and beverage offering will get smaller .
The reason for this , he feels , is the rise of third-party food delivery companies . “ You can now eat whatever you want , whenever you want it ,” he says . “ Hotels in the future will design smaller F & B offerings , which are super-focused on what the consumer wants from their dining – and not necessarily hotel – experience .” “ There will always be demand for F & B .
A good hotel , or a good restaurant , will rebuild their concept for today ’ s market with an eye on tomorrow ’ s . Then they will innovate and redefine it again .”
Sincerely Yours
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