FDF
135 be a very different company in many aspects ,” Kluszczyński says . “ We want to continue to be the most beloved company in the Polish market but we also want to expand and grow in other markets .
“ Today , we are also focusing on improving our margins , cost base and production capabilities ,” he continues . “ We will also need to transform our supply chain and enter new product categories to support our growth . This all has to be in line with our strategy to develop our brand and get better premiumisation in the market .
“ We definitely will have to be brave and embrace change ,” he concludes . “ Many of the changes in front of us will transform what we have inherited from the past but Wedel ’ s strength lies in how we continuously improve , innovate and challenge the market .”
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