EUROPE products that are targeted towards younger consumers that prefer sweeter tastes ,” explains Kolano-Wysokińska . “ We have also seen how strong the health and wellness trend has become , both in Poland and abroad ,” she adds . “ This is a great opportunity for Wedel so we have tried to tap into this trend by creating a new bitter chocolate range ( 80 % cocoa solid ), for example , which has a higher content of cocoa and is a natural source of magnesium .”

Regardless of the product , however , one thing remains consistent at Wedel – its quality . Only sourcing high-grade cocoa beans from Ghana , Kolano- Wysokińska adds that it ’ s this superior taste which makes Wedel a national favourite .

“ The quality is hard to beat ,” she says . “ Our customers have high expectations and so quality is always a top priority for us . For example , when it comes to cocoa , we only source cocoa from Ghana . No compromise . This means our customers can depend on the quality of our products .”

FACT

Wedel was acquired by LOTTE Group

This appreciation for quality and innovative mindset is in keeping with Wedel ’ s parent company , LOTTE Group .

With a shared strategic vision , the Korean-Japanese conglomerate has invested in the chocolatier ’ s brand and capabilities to help unlock its potential . “ We are very proud to be a part of LOTTE Group because

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