LOTTE WEDEL
PERFECTING THE ART OF CHOCOLATE MAKING
Championing its rich heritage and embracing innovation , LOTTE Wedel has firmly cemented itself as the nation ’ s favourite chocolatier
WRITTEN BY
LAURA MULLAN
PRODUCED BY
BROGAN BAGGOTT
O nly chocolate made with both innovation and passion can compete in today ’ s competitive industry , and perhaps this is how chocolate giant Wedel has emerged as one of the strongest brands in the Polish market today .
By tapping into the nostalgia associated with the chocolatier , Marketing Director Monika Kolano-Wysokińska says that Wedel is a name which is familiar to every Polish person today .