USA

60,000 sq ft . It ’ s a lot of square footage and there ’ s a lot of equipment that we ’ d be looking at deploying for a wi-fi installation . It ’ s a huge initiative for us to cost justify . The challenge for my department is to create return on investment to justify the investment .”

However , this is not just a shortterm vision for the company . In the future , Jetro Restaurant group is hoping to implement a series of omnichannel initiatives to help provide its customers with a seamless and integrated shopping experience .

Transforming the customer experience One initiative that Jetro Restaurant Depot is exploring is the concept of self-checkout . By using scanner devices , customers could scan and collect their products and then present the data to the sales team . Through this program , the food wholesaler hopes to quicken shopping times , improve efficiency and overall , enhance the end-user experience .

“ These new technologies aim to transform the customer experience ,” Cubero says . “ We ’ re unique in this space because we are a true brick-and-mortar , cash and carry wholesaler . This allows us to provide good quality products , at better prices , and at lower costs .

“ However , the nature of our shopping experience is much different than a traditional grocery store environment : our customers are pushing very large wagons with cases and cases of product ,” he continues . “ It ’ s a very heavy load

– Andres Cubero , Chief Information Officer www . fdfworld . com 75