“ OFFICES ARE A SOURCE OF DAILY
STRESS , WHICH MEANS THERE ARE
OCCASIONS FOR THE CONSUMPTION OF TRANQUINI DAILY ”
– Ahmed Elafifi , Founder and Chief Relaxation Officer , Tranquini
Hong Kong to Egypt to UK , Germany , Canada , and the US . People are spending a lot more money globally on ways to relax . There is of course alcohol , and pharmaceuticals . But the biggest increase is in activities . Everyone is practicing yoga now days , and every hotel has a spa . We simply need more balance in our lives .”
Elafifi takes a segmented approach to ensuring their infrastructure isn ’ t overburdened in the process . The company began selling in the UK first through the online store Amazon . According to Elafifi , it will launch in the greater London area and move out from there . Having already started with independent outlets it is in the process of discussions with key customers including Tesco , Waitrose , Sainsbury ’ s and Asda .
Sales and marketing will target three crucial areas – work , home and relaxation activities .
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