FOUNDER AND CHIEF RELAXATION OFFICER , TRANQUINI
FRANCHISING
AHMED ELAFIFI
FOUNDER AND CHIEF RELAXATION OFFICER , TRANQUINI
‘ ACCORDING TO A RECENT PWC REPORT TOTAL UK SPENDING
ON HEALTHCARE , WELLNESS AND
FITNESS IS FORECAST TO BE £ 209BN
($ 295BN ) IN 2020 ’
growing its turnover from € 40mn ($ 49.36mn ) to € 800mn ($ 987mn ).
Needing a change from corporate culture , Elafifi moved to BeBevCo Euro Asia . But it lacked the life balance that Elafifi thought he was seeking . “ It was quite a change going to a private company , from a big corporation . But because there was a lot of restructuring to do I wasn ’ t able to have the freedom to develop ideas . And at a certain point I had to admit to myself that I was not enjoying this , I wanted to do something much more entrepreneurial .
“ I am a very happy person – I had a very happy upbringing . I just wasn ’ t the same anymore . So , the first idea that came to me was to create a
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