NETAFIM TM MÉXICO
Ricardo Medina
CEO for Netafim in Mexico and Central America
as a Business Management Certificate from Harvard . Medina is currently taking the AD2 senior management diploma course from IPADE ( PanAmerican Institute for High Business Direction ).
Current situation of the food and farming sector At the global level , the food industry is currently facing situations such as its workforce becoming scarce due to migration toward cities , water is also becoming scarce , and the reduction of fertile ground due to land ’ s erosion and its use for industrial purposes and housing demands . On the other hand , a growing number of consumers are now demanding healthier food with high quality ingredients .
These factors combined increase Netafim ’ s value in contributing to profitable farming investments , making it possible for consumers to obtain nutrition from quality foods , even as natural resources able to satisfy these demands become scarcer .
A better use for water and increased agricultural performance Netafim México is a pioneering company in irrigation technology . Its drip irrigation systems provide sustainable operations with 95 % efficiency and minimal wastage , vastly superior to the 50 % efficiency
128 April 2018