Food Magazine April 2018 | Page 124

NETAFIM TM MÉXICO

Netafim products and farming solutions were introduced to Mexico more than 30 years ago , with the Israeli global firm finally establishing branch offices in the country during the mid-1990s . Throughout all this time , the firm has provided irrigation systems with the purpose of optimising water usage and increasing farming lands ’ productivity through products and services able to meet demands of an agricultural sector in constant evolution . Half a century ’ s worth of knowledge and specialised developments brought into the country and Central America via the Mexican branch has developed into a diversified portfolio , able to reach new clients and different industries . For instance , the mining sector benefits from all that Netafim has to offer for heap leaching processes .

Mexico ’ s terrain is the ideal soil for Netafim , both for spreading its knowhow as well as creating and optimising the best conditions for growing cereals , berries , fruits , orchard , fodder and other vegetables either on open field or in greenhouses with controlled conditions . This has resulted in Netafim México earning an accolade from the corporation as the second best affiliate globally , only being surpassed by Turkey .
Efforts leading to this and other achievements are led by Ricardo Medina , an accountant graduated from ITESM ( Monterrey Institute of Technology and Higher Education ) who also earned a Master ’ s in this discipline from the same college , as well
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