EXPANSION STRATEGY
“ At every stage , it ’ s all about taking on the ‘ heavy lifting ’ and making it as simple as possible for the customer ”
Sue Welch , CEO , Bamboo Rose
ONE OF THE most significant factors , if not the most significant one that contributes to a successful supply chain , is transparency . That ’ s particularly true for grocers or any retailers managing a complex food supply chain – with the inherent risks associated with fresh produce , it simply has to be .
Thanks to evolving consumer demand driven by a desire for higher quality products , more personalisation , a focus on sustainability and ‘ ethical ’ produce as well as the ‘ need it now ’ nature of modern digital consumerism , the challenge of transparency is more complex than ever .
Today , retailers must not only maintain visibility throughout their supply chain to ensure success , but also demonstrate a sense of shared ethical values to consumers whilst managing increasing regulatory scrutiny and a growing network of partners .
12 April 2018