ASIA digital . Convenience is really winning , even over the product itself , and has impacted the way customers are accessing services and products ,” explains Roussenaly .
“ Growing demand for home delivery is one of the biggest trends currently shaping the industry .”
Whilst delivery across the food and beverage industry has risen in prominence , KFC aims to retain a leading position in Asia .
VIDEO ( Above left ): The long wait is over . Ladies and gentlemen , we are pleased to announce KFC ’ s First Filipino Colonel : Mr . Ronaldo Valdez !
“ In Asia specifically , the healthy disposable income growth is fueled by continued low inflation and increases in minimum wage in many countries . We are really committed to growing our business together with our franchisee partners . In fact , in Asia we ’ re aiming at doubling our delivery business over the next few years ,” he says .
Enhanced capabilities “ Our three main initiatives to grow Delivery are straight-forward ,” explains Roussenaly . “ One is expanding our delivery store base , and of course , working closely with aggregators .
“ Aggregators are disrupting the landscape . They provide the convenience of a one-stop shop to customers . From an industry standpoint , the disruption is more profound than what happened with Booking . com for example , as aggregators handle customers from order taking to actual delivery . This is certainly an opportunity for us . In Asia , we will be offering
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