ASIA
“ Thirdly , driving bold restaurant development , consistently seeking to strengthen our franchisees ’ business model . Ultimately , this is what will fuel their appetites for development . There are definitely opportunities to build more KFC stores in Asia ,” notes Roussenaly .
“ Lastly , growing our unrivalled culture and talent , housing first-rate people who drive great results .”
Increased accessibility Consumer demands for food that is quick , tasty and convenient has evolved rapidly . Attracting a significant chunk of this market in Asia is something which KFC has maintained despite rampant competition , with an increased awareness that consumers are leading increasingly busy lifestyles , and are continually looking for new products and services which are accessible , high quality and cost-efficient .
However , the emergence of new digital tools has disrupted the way businesses interact with customers .
“ We should be able to interact with our customers seamlessly across all channels , particularly
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