Food Magazine April 2015 | Page 8

MARKETING
NOTHING BRINGS CONSUMERS and brands together like social media , and yet it has become a sprawling and expansive landscape . If you ’ re only focusing on Facebook and Twitter , chances are you ’ re not doing everything you can to maximize your outreach .
The best way to learn is through
example , and one of the many good things about social media platforms like Pinterest is that there are plenty of examples to choose from . So let ’ s take a look at some of the most successful chains on Pinterest to see what they ’ re doing right and what we can learn from taking a closer look .

Involve Your Audience Directly

8 April 2015