Food Magazine April 2015 | Page 36

HEIDI CHOCOLATE
early stage in our presence , we are experiencing growth in the region of 10-20 percent . So that is the driver of our overall growth and naturally impacts our strategy .”
Heidi chocolate line
Position and strategy Not satisfied with resting on its laurels , Heidi Chocolate foresees double digit growth in the next five years .
“ We are not talking about 10.1 percent either .” del Fabbro said . “ That growth is going to be achieved through holding and growing our position in Romania and most importantly establishing ourselves as a clearly recognised