McDonald ’ s restaurants have been a familiar sight around the world for more than 65 years . What began as a single drive-in restaurant in San Bernardino , California , has grown into an iconic global fast food brand serving 63 million customers every day in 38,000 restaurants worldwide .

And the company is not standing still : McDonald ’ s announced in December 2023 that it was targeting expansion to 50,000 restaurants by 2027 , ushering in the fastest period of growth in its history .

It is also looking to extend its loyalty programme – already one of the largest in the world – from 150 million to 250 million 90-day active users by 2027 .

Central to the growth plans of McDonald ’ s is its digital transformation , the foundations for which it began to lay as far back as 2014 , when it began partnering with major cloud providers .

134 August 2024